Converting AdWord Traffic into Sales... Understanding the Role that the Sales Process Plays
Your ultimate goal when using Google AdWords is to turn visitors to your website into clients, customers, or buyers of your products and services.
Myth: The more visitors to your site, the more sales you will generate.
Fact - Not all your visitors are paying customers. E-commerce studies show that first-time visitors will not purchase your products even if1 in 7 visitors are ready to buy a product or avail of a service.
Converting AdWord traffic into sales require an understanding of the sales process occurring online. You can keep your customer acquisitions expenses low and still increase your sales. This requires converting AdWord traffic into sales. Here are five steps on how to do this:
* Marketing - You need to cater to your prospective clients? needs and then attract them to your site using Google AdWords.
* Trust is a Must - Your web site should be very trustworthy and credible so that customers will feel more confident in availing your product or services. Otherwise, your customers will go elsewhere for a more credible site.
* Navigation - Probably one of the biggest losers of sales is your website structure. If you do not have a website that is easily navigated and provides timely answers to visitor questions, then your Goggle AdWords campaign will be an expensive exercise that provides you with little or no positive results.
* Presentation and Motivation - Presentation and motivation go hand-in-hand and are a vital part of e-commerce and Google AdWord traffic conversion. If your website is not aesthetically pleasing, then the chances are highly likely that your visitor will not be motivated to buy products and services from you.
* Closing the Sale - To help in closing a sale, you have to motivate customers to do something. You must also provide safe payment options and reasons why your visitors should buy your products or services.
About the Author
Greg Cesar is a top Google Adwords expert. He can show you how to succeed with Adwords. If you want more traffic to your website then learn Google Adwords and download your free Google Adwords Guide here
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