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submitted: 2008-04-11 01:27:17 | by: JohannesNefischer
Total views: 16 | Word Count: 434 | |

Niche marketing strategy is a widely used term - and no one really knows what to do with it and how to implement it.

Some are of the opinion that niche marketing is lloking for less competetive keywords - but is that a strategy?

Looking for low hanging - low competetive keywords is a tool - a tactic on your way to success - but sure no strategy.

what the heck is niche marketing?

Focusing on a segment of an possible audience - a well defined segment is niche marketing.

For example you are an marketing freak. And you want to open up your own internet marketing consulting service.

Ask yourself the following question:

Who is my customer?

So at first sight - everyone who is interested in earning money on the net is your audience.

This is sure no big help for you when you try to write your first salesletter for your service - as this is not a well defined niche - you would try to be everything for everyone.

You should take a spreadsheet and segment this audience - important step is to think of real people - real grops of people.

Here some ideas:

People who want to start their home business people who have an existing offline business and want to add internet to their marketing portfolio people who already started with internet marketing but have not succeeded till now ...

That would be a good start but you should even segment this a bit more:

Now use the groups you already have and find segments in this group:

What about offering a service to Consultants who have no internet marketing in their current marketing portfolio - but want to start to use it. Better focus it a bit more - segment the consultants - maybe use lawyers or tax consultants,...

Now segment the group you have found "horizontally"...

Now search for the problems people in your well segmented list face.

Example: for your home based business owner who currently works in a day to day job - one problem will be how to start an internet business while working in my day to day job 8 to 10 hours a day.

The lawyer on the other hand may want to use the internet to drive targeted customers to his practice 24 hours 7 days a week.

As result you get an matrix of possible target customers and their problems.

So now you can do ...

With the knowledge you now have - it is a lot easier to create products and write salesletters. As you know to whom you speak and the problems he faces.

And with tiny changes you will be able to sell your product to other niches.

About the Author

Johannes Nefischer is the founder of JohannesNefischer.com get your free Report on "Discover Niche Marketing and Implement it!" it at Internet Business and Marketing Coach - in German

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